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76ers x 988 Mental Health Night
Date
March 2024
Location
Wells Fargo Center
Heading into Friday March 1st over 18,000 fans poured into the Wells Fargo Center for the Philadelphia 76ers vs. Charlotte Hornets game. The theme being centered on the 76ers' annual Mental Health Night. JEME planned and coordinated the 988 x 76ers co-branded Mental Health Awareness activation with over 7,000 giveaways, from custom-designed tees and rally towels branded with the 76ers logo and the 988 mental health helpline to thousands of fans.
Beyond the buzz of the court, JEME and six local organizations extended to the concourse, where tables provided resource sharing. With Comcast's generous support funding the production costs, the event went to champion mental health awareness long after the final buzzer sounded.