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School District of Philadelphia
Project type
Co-branding
Date
August 2024
Location
Philadelphia
The School District of Philadelphia Co-Branding Partnership
We worked with the School District of Philadelphia (SDP) to design exclusive collateral and swag that integrates the 988 + SDP brands. To reinforce the strategy of connecting with Philly youth and reaching people where they are; the Plan to target youth relies heavily on partnerships with the local educational institutions:
We curated 988 swag packets for their youth - Mental Health Ambassadors
We developed a budget for swag and collateral, and secured funding from DBHIDS
We sourced relatable and engaging swag items for the annual Back to School Celebration & Bus Tour.
We designed vibrant, cool posters to placed in SDP upper primary, middle, and high schools - which includes copywriting work.
We managed all purchases and quality control for all printed collateral + swag.
